
For a Cause
20% of the profits are given to deserving Charitable Initiatives, non-profits, and causes.
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The Concept
It started as a dream and then an Angel guided us with an Ink Stain :-). Smart Hug is an Intelligent way of showing affection. 20% of the profits are given to deserving charities and 15% of the proceeds are given back to the tribal artist's community or to the village (over and above what they are paid).
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From The Blog
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