Colors have both mental and emotional effects on people. It is a known fact that the environment and your immediate surroundings have a great impact on your state of mind and moods. If you are in a space where you feel very energetic and full of life, chances are that the colors around you are influencing your mood.

There are many studies and experiments associated with colors, as they tend to affect both our mental and physical state. There are two categories of colors that we can talk about – the warm colors and the cool colors. The warm colors include red, orange, and yellow. These colors generate emotions such as anger, hostility, comfort or warmth. Then there are the cool colors that induce feelings of calmness or sadness. These colors include blue, purple or green.

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“The smallest good deed is better than the grandest intention.”

Karma is the only truth and will remain to be; for what you sow, so shall you reap. Our lives have changed exceptionally when it comes to routine, market dynamics, industry graphs and share prices. From what used to be a reason to live in literal terms now means a way to survive & earn to showcase to the world.

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For centuries, if anything has worked and knit well the culture of any country; it is for sure the distinctiveness, beauty of ART and native designs.

Rajasthan is known across the world for bestowing artisans and tourists with matchless metal craft, pottery, painting, jewelry, and furniture. The implausible craft of this region in India has taken everyone for a toss. Introducing “MEENAKARI ART” (‘MINA’ taken from ‘MINOO’ in Persian, meaning HEAVEN) which magnificently portrays patterns and designs of birds or animals on a floral background. 

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“Give others all that is alive in us—our interest, understanding, our knowledge, our humor, everything in us that’s good. In doing so, we enhance the sense of aliveness in others while enhancing our own. When we give, we get a "heightened vitality" of what it means to be human." 

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Today, consumers expect brands and organizations to take a genuine interest in being socially responsible and reflect human values. There was a time when the shoppers would have liked to see these social and environment policies from brands, however now they expect and demand it. They are conscious and aware of the social responsibility that a brand is into and that influences their loyalty and purchase behavior.  Consumers want brands and organizations to do what’s right on everything. They want them to drive a positive social change on a global basis.

There is a strong and a positive impact of social responsibility on profitability. When buying products, customers pay visible attention to the social and environmental impact that these products are aligned with. Consumers purchasing products from socially responsible brands feel good about themselves. They believe that their purchases have some about of positive impact as well. Hence, they do not mind spending that extra bit.

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Today, business owners of big or small organizations are accelerating the feeling of ‘infusing social good’ as they are becoming more socially and environmentally conscious.

Organizations are tied to a cause that is not only a part of their marketing gimmick but also assists them in shaping a ‘healthier’ economy. This entrepreneurship movement into social entrepreneurship venture has helped the organizations to benefit themselves as well as the society.  

These causes or social responsibilities adopted by companies are not constructed as the panacea to the global troubles. But one of the definite reasons is that through one good cause we make this world a better place. At one point all e-commerce platforms were competing to leverage their business with the awesome product portfolio and the shopping experience for the consumers. However, with these offerings businesses can only do so much. Making a difference to the community increases their performance, initiates employee participation and also builds brand reputation.

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