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Exploring the color vibes – the ‘SmartHug’ way
Colors have both mental and emotional effects on people. It is a known fact that the environment and your immediate surroundings have a great impact on your state of mind and moods. If you are in a space where you feel very energetic and full of life, chances are that the colors around you are influencing your mood.
There are many studies and experiments associated with colors, as they tend to affect both our mental and physical state. There are two categories of colors that we can talk about – the warm colors and the cool colors. The warm colors include red, orange, and yellow. These colors generate emotions such as anger, hostility, comfort or warmth. Then there are the cool colors that induce feelings of calmness or sadness. These colors include blue, purple or green.
The impact of 'humanizing your brand' on consumers: Social responsibility is the brand new social status
Today, consumers expect brands and organizations to take a genuine interest in being socially responsible and reflect human values. There was a time when the shoppers would have liked to see these social and environmental policies from brands, however now they expect and demand it. They are conscious and aware of the social responsibility that a brand is into and that influences their loyalty and purchase behavior. Consumers want brands and organizations to do what’s right on everything. They want them to drive a positive social change on a global basis.
The ‘social good’ mantra in the business world: Gratitude is Attitude
Today, business owners of big or small organizations are accelerating the feeling of ‘infusing social good’ as they are becoming more socially and environmentally conscious. How is this influencing us?